Postcard Marketing – Is It Right For Your Business?

Most business owners often wonder about the allocation of their resources and the ROI it can return. There’s many options out there today, even more tomorrow. How can one decide the best avenue to take?

To this day, no form of marketing guarantees their public audience’s attention; most importantly, their participation. However, direct mail marketing is the ONLY form of marketing that will put an advertisement in the hand’s of your targeted audience. If you’re like myself; you drive by billboards, ignore telemarketers, mute commercials, change the radio station during advertisements, skip the ad in the magazine, etc. The list goes on and on. Postcard marketing is a solution to any business, whether it’s in affluence and thriving, or stagnant.

Mailing List Wizard spends nearly 20% of it’s total revenue on advertising. Guess what, we’re our number one client. Just as many other direct mail companies, we know it works. Our success solely relies on our own product. This week's current postcard marketing specials can be found here: http://www.mlwiz.com/sale-of-the-week.html

I highly recommend all business owners to consider the idea of direct mail. I’ve spoken with many business owners who have had horrid results from direct mail. Why is this? If you’re not targeting your audience appropriately, you’re throwing your advertising budget in the garbage. When your children are watching cartoons, what commercials do you expect to see? When you’re watching the Food Channel, what commercials do you expect to see? Targeting your market is incredibly key to a successful campaign.

Another factor to take into consideration is repetition. I cannot tell you how many business owners asked to do a large campaign without any form of repetition. One needs to realize that people are busy, very busy. If someone receives a postcard in the mail, they’ll either (a) throw it away (b) save it until the service advertised is needed, or (c) call right away. If you avoid repetition, you’re leaving money on the table.

Also, promoting the features and benefits of a given product or service is incredibly key. Remember, as a consumer, you’re dealing with the ‘what’s in it for me’, mentality. We all do it, that’s why we consume. A clear, concise outline of your product’s features and benefits is detrimental.

Lastly, you need to create urgency. There needs to be an offer with an expiration date to create a want and a sense of urgency. One of our top industries in the direct mail marketing industries is dentistry. One good example of an appropriate offer would be an initial exam and x-ray. A dentist can create loyalty with the community by such incentives with minimal expense.

Target your audience, explain the benefits and features of your product or service, repeat your mailings, create urgency through an offer and expiration. This will be your company’s ticket to success.

Best Regards,

Josh Wagner

CEO – Mailing List Wizard

www.mlwiz.com