The Business of Photography

Business of photography: Jan 20, 27, 2014 February 3, 10, 2014
$100.00 per attendee for the series
2-hours – 7P-9P

The Business of Photography

A highly condensed MBA dealing with the aspects of photography as a small business venture.

Delivered in 4 parts, this seminar first deals with the legalities
of running a small business, including the choices of structures available with their individual tax advantages and shortfalls, sales tax, insurance, business resources at the local level, professional associations and contracts, choosing a business idea, competition and product differentiation, positioning and messaging.
The second part will deal with pricing and market research, costs of doing business, competition, customer expectations, branding and corporate identity, accounting, balance sheets.
In the third part, marketing in its varied forms is explored, from websites to direct mail, advertising, cold calling, database management, list-based marketing, the effective use of branded materials and tracking of marketing efforts together with business plan examples.
In the final part, the application of the above foundational business principles is applied to the varying genres of the medium, the use of specific contracts, marketing to specific targets, estimating and capital needs in terms of equipment for each specific genre.

Attendees will be given some very extensive handouts and encouraged to discuss their questions on a one on one basis at the end of each section.

A selection of images from the participants, together with existing branding materials (such as a business cards or identity materials) will be reviewed during each session.

Participants should bring images in 300dpi jepg formats on a jump drive or cd for the first lecture, together with any background information on any commercial jobs they have accomplished so far, or their future aspirations.

http://www.photo-u.com/photoshop-and-photography-classes/the-business-of-photography/